What is PropTech in real estate?

PropTech, or property technology, refers to digital tools, platforms, and software that modernize how real estate is bought, sold, financed, managed, and experienced. It includes everything from homeownership hubs and digital tenant screening to data-driven property search and automated property management systems.

How is technology changing the homeownership journey?

Technology is transforming the homeownership journey by centralizing tasks that used to be fragmented across multiple providers and tools. Platforms like Souqh offer a single digital hub where buyers and owners can connect with realtors, secure financing, perform virtual closings, manage moving tasks, and coordinate home improvement projects in one place.

What role does data play in modern real estate decisions?

Data now plays a central role in real estate by providing clearer insights into affordability, cost of living, and long-term financial impact. Tools like Willowfinch’s Moving Precision App use data and projections to help users compare properties, understand future expenses, and choose homes that align with their financial goals.

How do digital platforms improve property management and resident screening?

Digital platforms streamline property management and resident screening by automating document collection, standardizing application workflows, and improving compliance. Solutions like Tenant Evaluation make it easier for communities, HOAs, and condo management teams to review applicants, reduce manual work, minimize risk, and even generate additional revenue.

Why should real estate companies partner with a nearshore development team?

Real estate and PropTech companies benefit from partnering with nearshore development teams because they gain access to high-quality engineering talent in similar time zones, with better communication, faster iteration, and competitive costs. A partner like CodeBranch can help design, build, and scale custom platforms—from homeownership hubs to AI-powered analytics and property management tools.

The Digital Shift in Real Estate

Daniela Vidal
2 days ago
4 min read

The real estate industry is undergoing its most important technological transformation in decades.

What was once a paper-heavy, highly-fragmented, manually-driven ecosystem is rapidly becoming a digital-first environment where data, automation, AI, and modern user experiences reshape how people buy homes, manage properties, process applicants, and plan their financial futures.

From digital hubs that unify the full homeownership journey, to AI-powered resident screening, to coliving platforms supported by advanced PropTech operations, the sector is finally entering an era where seamless, transparent, and efficient solutions are not only possible—they are expected.

In this article, we explore how technology is modernizing real estate and highlight five companies leading this transformation: The Startup House, Souqh, Tenant Evaluation, Willowfinch, and Statera. Each one demonstrates how innovation can solve persistent industry challenges while creating better experiences for buyers, renters, investors, and property managers.

1. Technology Is Eliminating Fragmentation in Real Estate

One of the biggest limitations in real estate has always been fragmentation. Every stage of the journey—searching for a home, securing financing, coordinating inspections, performing closing, moving in, and managing ongoing improvements—traditionally involved different platforms, people, and systems.

This fragmentation leads to:

Inefficient workflows
Slow transaction timelines
Lack of visibility for buyers and sellers
Expensive ownership and management costs
Poor customer experience

Today, PropTech companies are addressing these pain points through centralization, automation, and intelligent data systems, creating more integrated journeys for

consumers and operational efficiency for property managers.

2. The Startup House: Technology-Enabled Coliving & Modern Residential Operations

The Startup House is redefining the residential experience for a new generation of entrepreneurs, students, and professionals through modern coliving, high-quality community-driven spaces, and PropTech-enabled property operations.

Founded in 2020, The Startup House operates in major global cities—including Amsterdam, New York, Utrecht, and The Hague—offering renovated accommodations that combine the comfort of a home with the flexibility of shared living.

Their real innovation lies in how they operate real estate assets using technology.

Tech-Driven Property Services

The Startup House provides brokerage, financial, and technical operational services supported by the latest PropTech tools. Their approach includes:

Digital tenant onboarding
Automated communication and documentation
Integrated payment, maintenance, and community management
App-enabled tenant experience
Data-driven operational efficiency

By combining coliving with a strong technology infrastructure, they reduce operating expenses while creating a seamless tenant journey—showing how modern platforms can reinvent traditional residential real estate.

3. Souqh: A Digital Hub for the Entire Homeownership Journey

Souqh is one of the most comprehensive PropTech solutions emerging in North America. Based in Canada, the company is building a single digital platform that unifies everything related to homeownership—from financing and inspections to renovations and moving services.

Souqh’s platform transforms what has historically been a complicated, multi-step, multi-vendor process into one collaborative digital experience.

Key Innovations

Digital homeownership hub integrating every service provider
Collaboration tools for realtors and their partners
Digital mortgage process (upload documents, e-sign, fast-track approval)
Virtual closings with real estate lawyers
Full-service digital moving tasks (from utilities to address changes)
Home improvement marketplace with quotes, scheduling, and secure payments

This level of centralization is unprecedented in real estate, solving the problem of fragmented workflows and giving consumers a unified, modern digital experience.

Souqh is an example of where homeownership is heading: one platform, many services, zero friction.

4. Tenant Evaluation: AI-Powered Resident Screening for Communities

In the property management world, one of the biggest operational burdens is resident screening. Traditional processes involve endless paperwork, manual reviews, inconsistent criteria, and a lack of compliance automation.

Tenant Evaluation transforms this process into a digital, secure, and revenue-generating platform for communities, HOAs, and condo associations.

Their Technology Brings Three Major Benefits:

1. Efficiency

Digitized document collection, automated workflows, and a streamlined application process reduces administrative load for management teams.

2. Compliance & Accuracy

The platform ensures that every application meets the community’s established standards while reducing human error.

3. Revenue Generation

Rather than being a cost center, resident screening becomes a revenue opportunity for communities.

Tenant Evaluation’s platform shows how digital tools can modernize one of the most outdated processes in property management while enhancing safety and decision-making.

5. Willowfinch: Data-Driven Tools for Smarter Home Search & Relocation

Buying a home is one of the most data-heavy decisions consumers make—but until recently, the data provided has been shallow, generic, and often disconnected from real-life financial impact.

Willowfinch solves this by combining analytics, cost-of-living projections, and property-specific financial modeling through their Moving Precision App.

What Willowfinch Enables

Personalized cost-of-living calculations
Affordability projections based on individual financial profiles
Property-by-property comparisons
Long-term planning insights

Their mission goes beyond helping users find a house—they help them find the right house based on their future goals and financial reality.

This is the next evolution of home search: data-driven decision-making instead of guesswork.

6. Statera: Centralized Systems for Industrial Real Estate Operations

Industrial real estate teams often struggle with scattered documents, disconnected communication channels, and slow deal-closing cycles. Statera addresses these inefficiencies by centralizing: