PropTech (Property Technology) refers to software, data, AI, and connected systems that improve how real estate is bought, sold, financed, managed, and experienced.

Which PropTech companies are featured in this article?

Artic Media, SimplyDBS, Tractic.io, Zowy Homes, Zown, TenantBase, and Zonetail.

What does Artic Media do?

Artic Media provides AI-powered real-estate marketing that automates lead generation, campaign optimization, and appointment booking for developers and agents.

What does SimplyDBS do?

SimplyDBS offers a feedback and analytics platform for CRE owners and operators, turning tenant and resident insights into actions that improve retention and asset performance.

What does Tractic.io do?

Tractic.io is a real-estate asset-management platform that replaces spreadsheets with dashboards for ROI, occupancy, cash flow, forecasting, and portfolio alerts.

What do Zowy Homes and Zown do?

Zowy Homes digitizes rent-to-own pathways between sellers and future homeowners, while Zown helps buyers with cashback on commissions and a simplified home-purchase process.

What does TenantBase do?

TenantBase is a technology-enabled marketplace that helps businesses find, tour, negotiate, and lease commercial real-estate with support from local advisors.

What does Zonetail do?

Zonetail provides a mobile resident-experience platform for managed properties, enabling amenity booking, maintenance requests, building communications, and local services.

How can CodeBranch help PropTech companies?

CodeBranch builds and manages dedicated near-shore development teams for PropTech—covering marketplace platforms, tenant apps, analytics dashboards, and integrations with CRM/ERP/IoT—delivering on time and on budget.

How PropTech Is Transforming Real Estate

Daniela Vidal
11 hours ago
3 min read

Introduction

Real estate is evolving faster than ever. PropTech — short for Property Technology — is transforming how people buy, sell, rent, and manage properties through data, automation, and AI.

From smarter tenant experiences to AI-driven asset management, PropTech is bridging the gap between digital innovation and one of the world’s most traditional industries.

At CodeBranch, we help innovative PropTech startups and established real-estate firms build and scale the custom software that powers these breakthroughs.

Here’s a look at seven companies redefining the industry — and what their technologies reveal about the next decade of property management.

1. Artic Media – The AI Revolution in Real-Estate Marketing

Artic Media helps developers and agents generate qualified leads through automated, AI-powered marketing systems. Their platform personalizes outreach, optimizes ad spend, and fills sales pipelines with high-intent buyers.

➡️ Innovation highlight: Intelligent lead generation and workflow automation that reduce acquisition time for real-estate professionals.

2. Simplydbs – Measuring Tenant Satisfaction at Scale

Simplydbs gives property owners and commercial landlords real-time insights into tenant and resident satisfaction. Their feedback platform helps CRE operators benchmark and act on key performance metrics.

➡️ Innovation highlight: Data-driven decision-making for better asset performance and tenant retention.

3. Tractic.io – Real-Time Asset Management for Investors

Tractic.io is a comprehensive real-estate asset management platform designed for property investors, developers, and landlords who want real-time visibility into their portfolios.It replaces traditional spreadsheets and manual workflows with an interactive dashboard that automatically consolidates financial, operational, and performance data across properties.

➡️ Innovation highlight: By merging data aggregation, predictive analytics, and portfolio automation, Tractic.io enables real-estate professionals to optimize their holdings, improve returns, and scale without increasing overhead.

4. Zowy Homes – Technology for Fairer Homeownership

Zowy Homes connects future homeowners with sellers through a digital rent-to-own model that aims to make premium living accessible to more people.

➡️ Innovation highlight: Tech-driven access to homeownership and community-driven real-estate transactions.

5. Zown – Cashback and Simplified Home Buying

Zown modernizes property transactions by offering buyers cash-back from agent commissions. Their platform streamlines the process, reducing friction and increasing transparency in home purchases.

➡️ Innovation highlight: A new financial model for real-estate incentives.

6. TenantBase – Digital Marketplace for Commercial Leasing

TenantBase empowers businesses to find and lease commercial space online. Through a blend of technology and local expertise, it simplifies one of the most complex parts of running a business: finding the right location.

➡️ Innovation highlight: Platform-driven tenant experience and broker efficiency.

7. Zonetail – The Mobile Ecosystem for Property Management

Zonetail is a local mobile application for hotels and condos that connects guests and residents with the property and the local neighbourhood.

Zonetail provides users with mobile access and interaction with property amenities and services, combined with local restaurants, stores, services, entertainment, and attractions. The property becomes the local knowledge hub, adding to the user experience.

➡️ Innovation highlight: Integrated resident-experience platforms for smart buildings and community living.

What This Means for PropTech’s Future

These companies show how PropTech is no longer just about listing properties — it’s about experience, insight, and automation. The industry is moving toward platforms that merge AI, IoT, and user-centric design to simplify everything from lead generation to long-term asset performance.

At CodeBranch, we help PropTech innovators turn their ideas into scalable, secure, and user-friendly digital solutions — whether it’s a smart-building dashboard, a tenant experience app, or a rent-to-own financial model.

How CodeBranch Can Help

We build and manage dedicated development teams in Colombia specialized in:

Real-estate marketplaces and data platforms
AI-driven analytics and automation tools
Mobile apps for property management and tenant engagement
Secure integrations with CRM, ERP, and IoT systems

With near-shore collaboration, U.S. time-zone alignment, and deep expertise in PropTech, FinTech, and AI, CodeBranch helps companies innovate faster — on time and on budget.

Ready to build your next PropTech platform?

Schedule a Free Strategy Session with CodeBranch

FAQ

1. What is PropTech?

PropTech (Property Technology) refers to digital innovations that enhance how people buy, sell, manage, and invest in real estate through software, data analytics, and automation.

Q2. Why is PropTech important?

It reduces inefficiencies, improves user experience, and helps investors and property managers make smarter decisions with real-time data.

Q3. How can CodeBranch support PropTech startups?

CodeBranch provides dedicated software development teams specialized in PropTech, AI, and IoT — helping companies build platforms that scale securely and efficiently.