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  • Writer's pictureDaniela Vidal

Software for Marketing: Great Tools You Should Know

Updated: Mar 15

The fast-paced digital world of today has made marketing more difficult than ever.

The development of technology has changed how companies interact and communicate with their customers.

Marketers must use potent software tools in order to stay competitive and successfully traverse the digital world.

We'll look at some excellent software products in this article that can improve your marketing efforts and get you greater results.

We will show you in this blog many existing software you can use; however, if you want to develop your customized own, in CodeBranch, we can help you with our dedicated team on-demand service.

Software for marketing 1. Customer Relationship Management (CRM)

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.

Since customer loyalty and revenue are both qualities that affect a company's revenue, CRM is a management strategy that results in increased profits for a business.

At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.

With a CRM system, you can streamline your marketing campaigns, personalize your communication, and optimize your sales funnel.

Popular CRM options include Salesforce, HubSpot, and Zoho CRM.

Software for marketing 2. Email Marketing Tools

Email marketing is a form of direct marketing that uses email to promote your business's products or services.

It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.

Email marketing is one of the best methods for contacting your target audience.

Email automation, tailored campaigns, and analytics are all services offered by specialized email marketing solutions like Mailchimp, Constant Contact, Sengrid, and Campaign Monitor.

You can segment your audience, make compelling email content, and monitor the effectiveness of your campaigns with these tools.

The Digital XX has this blog about What is and how can you use Email Marketing, we recommend it.

Software for marketing 3. Social Media Management Platforms

A social media management platform is a secure, scalable tool that allows businesses to manage multiple social media accounts across departments and devices.

Social relationship platforms are used for monitoring, posting, and tracking social media and help manage everything from customer service to lead generation.

Social media is a powerful marketing platform, but managing multiple channels can be challenging.

Social media management tools like Hootsuite, Buffer, Social Pilot, and Sprout Social help streamline your social media activities.

Software for marketing 4. Content Management Systems (CMS)

A content management system (CMS) is software that helps users create, manage, and modify content on a website without technical knowledge. In other words, a CMS lets you build a website without needing to write code from scratch (or even know how to code at all).

Platforms with user-friendly interfaces and a large selection of plugins and themes include Wix, Shopify, WordPress, Drupal, and Joomla.

A CMS enables marketers to create and publish content, optimize it for search engines, and analyze website performance.

These systems often integrate with other marketing tools, making it easier to manage your online presence.

Software for marketing 5. Search Engine Optimization (SEO) Tools

SEO tools provide data and alerts about the overall health and success of your website.

They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs (search engine results pages).

SEO tools can measure a wide variety of details on a website, as well as how that site is performing on the web. A few examples include:

  • Organic traffic to the site

  • Keyword rankings, which include whether the right words are being targeted

  • The quality and quantity of backlinks that occur on other websites

  • Time visitors to the website spend on the page

  • The number of people who bounce away from the website

  • How many people are accessing the website via a mobile site

  • The click-through rate of people clicking ads and listings

  • Domain authority, which is a direct reflection of how overall SEO is performing

  • Visitors who return to the website more than one time

  • Visitors who visit the website directly by typing in the URL

  • How fast the website loads

We give you some examples of SEO Tools SEMrush, Moz, Ubersuggest, and Ahrefs offer comprehensive SEO solutions.

Software for marketing 6. Analytics and Reporting Tools

Measuring the success of your marketing efforts is crucial for refining your strategies.

We want to recommend you three tools that might help you to analyze subjects like website traffic, user behavior, and conversions.

Google Analytics

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business

Google Analytics is used to track website activity such as session duration, pages per session, and the bounce rate of individuals using the site, along with the information on the source of the traffic.

​​Google Analytics e-commerce reporting can track sales activity and performance.

Adobe Analytics

Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

With adobe analytics, you can measure:

  • Video metrics: Content Completes, Content Segment Views, Content Time Spent, and Media Initiates

  • Commerce metrics: Cart Additions, Revenue, Checkouts, Cart Views, Units, Orders, Cart Removal, Carts, AMO Clicks (After Market Order), AMO Cost, AMO Impressions, Visitors, Total Time Spent.

  • Traffic Metrics: Single Access, Page Views, Bounces, Entries, Visits, Exits, Reloads, Average Page Depth.


Mixpanel is an analytics tool that enables you to capture data on how users interact with your digital product.

Mixpanel then lets you analyze this data with simple, interactive reports that let you query and visualize the data with just a few clicks.


The ever-evolving marketing landscape demands the use of sophisticated software tools to stay competitive.

The tools mentioned in this blog are just a few examples of the vast range of options available.

By leveraging these tools, marketers can streamline their processes, personalize their communication, and achieve better results.

Embrace technology, explore different software solutions, and find the ones that best fit your marketing objectives and business needs.

With the right tools in hand, you'll be well-equipped to tackle the challenges and leverage the opportunities that the digital marketing world presents.

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