Customer Relationship Management (CRM) refers to the technologies, strategies, and practices that organizations use to manage and analyze customer interactions throughout the customer lifecycle. CRM systems centralize all customer data, including contact information, communication history, purchase records, and customer preferences, to help businesses improve customer service, retention, and sales.

A CRM system enables businesses to automate and streamline many customer-related processes, such as marketing, sales, and customer support. With tools for managing customer interactions, CRM systems provide a holistic view of customer behavior and preferences, allowing teams to offer personalized experiences. By understanding customer needs, businesses can tailor their offerings, improve communication, and build stronger relationships with their clients.

Modern CRM systems often integrate with other tools such as email marketing platforms, social media, and help desks, creating a unified system for managing all aspects of customer engagement. Some well-known CRM platforms include Salesforce, HubSpot, and Zoho CRM.

Overall, CRM is a vital tool for organizations looking to optimize customer relationships, boost sales, and increase customer loyalty.